Drag Brunch’s success in Mexico came from powerful brand storytelling and creating a safe space for the drag community. By breaking barriers and celebrating identity, it became one of the country’s most recognized drag platforms. The proof? Sold-out events across the board. Drag Brunch didn’t just build a brand; it built a movement, and everyone wanted in. Every show, the crowds came to celebrate, and the energy was electric.

Because of that, we reinvented the strategy and created two types of advertising. First, visuals that showcased the talent and quality of each drag performer, making every frame feel alive, bold, and unforgettable. It represented immersive experiences that turned each event into a spectacle, where the brand, the performers, and the audience all shared the spotlight.