To recruit the best, we had to inspire like no one else. We created a savage, visually charged campaign for UDLAP; designed to echo the strength, pride, and raw spirit of its namesake: the Aztecs.

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Co-directing and editing a film that mixed fire, sweat, and tradition, we built every element from scratch, from the original score and practical effects to an unapologetic tone that demanded attention.

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The result?

An unprecedented recruitment, attracting talent from across the entire country and beyond. A wave of new athletes from Mexico and Latin America, all answering the same call: Somos Aztecas.