100 Homes to sell, Zero Boring Ads
Strategy & Ideation - Scripting - Creative Production - Direction Sound Design
CASAS EL PILAR®
The brief was simple (but not easy): help the sales team hit the ambitious goal of selling 100 homes in just two years.
To get there, we rethought real estate marketing from scratch, producing bold, playful ads that made the brand feel fresh and approachable.
The result?
A campaign that boosted CTR by 8% and delivered a 25% conversion rate on qualified leads.
Creativity met performance, and positioned CASAS EL PILAR® as a market leader.
Production Company: Pix By PIx | Credits: Donaldo Jimenez (Video Editor)
Co-Direction | Co-Creative Direction | Sound Design | Video editing
FILM Direction and production
They wanted us to sell houses without looking like we were selling houses.
So we made a cinematic, story-driven film for modern couples; less brochure, more vibes.
Built on emotion, pacing, and craft, the piece quietly sold the dream.
The payoff? 16 houses sold in the first month.
A killer ad that hit screens everywhere before anyone even scrolled YouTube. (Sorry, not sorry)
