The wow Factor
Strategy & Ideation - Production - Direction - Video Editing
AYWOW / Victor Alamos
Introduction
Where fashion becomes foundation.
Through carefully crafted visual worlds, we helped build the photographic and visual identities of two brands, finding their voice.
From editorial-style shoots to cinematic campaigns, each project turned aesthetics into strategy, laying the groundwork for brands to stand out, grow, and connect with their audiences.
AY Wow Visual Launch
For AyWow’s expansion, we built a campaign as vibrant and fearless as their students.
Directed with flair and edited with attitude, we pushed an unconventional editing style; one rarely seen in the industry, but bold enough to spark attention.
That creative risk paid off, giving the brand a fresh edge that stood out from the noise.
This marked the launch of their second campus and a new chapter for the brand.
Production Company: Paco Varela | Credits: Luis Barriga (DOP) | PAco Varela (Photography & art director)
Co-Direction | Creative Production | Video Editing
Victor alamo's Cover SHoots
For Víctor Álamos, we designed a photo campaign that captured the full spectrum of his latest collection, Pretty Boy. To bring his vision to life, we shot in two contrasting settings: the raw energy of a real party and the vibrant streets of one of the city’s most artistic neighborhoods.
The campaign highlighted the duality of the Pretty Boy: just as effortless in the chaos of the night as in the rhythm of the street. The result was a series of fashion editorials that felt both authentic and aspirational, perfectly aligned with the spirit of the collection.
